Swim Beyond Misconceptions
2017 non-profit campaign with 'Lexy the Elderbull'!
"Swim Beyond Misconceptions" is a non-profit campaign that I worked on with 'Lexy the Elderbull' (and her mom Jenny!) in 2017. The campaign is aimed at helping alter the misconceptions surrounding Pitbulls (and Pitbull-like dogs) and sharks! Swim beyond the false information and join us in helping spread the awareness (and positive image) even further!
This campaign ran from June 25 - July 23, 2017. A total of $1,900.00 USD was raised for charity (donated and split between the two non-profits; Sharks4Kids and Ghetto Rescue Foundation).
A special holiday version of the "Swim Beyond Misconceptions" design was also created (and donated) to the cause. There are a total of 4 different variations of the primary design (three different color options and the holiday themed option). You can see each of these in Lexy's official Society6 shop! (Link below)
Note: Like all of my non-profit work, this design was created at no charge and donated for this specific cause. Sharktopia received zero dollars ($0.00) for the design, creation, product layouts and additional design efforts, campaign, etc. etc.
You can still support the cause! Lexy's official Society6 shop is rockin' and rollin' with 130+ products available featuring this design and others! https://society6.com/lexy_the_elderbull