The #WALKINGSHARKS campaign began in January 2017 when Tiffany Nay approached me with the initial goal of purchasing a custom logo for her Epaulette shark research project. We collaborated on the best way to bring attention to these fascinating walking sharks, while ensuring the logo was versatile on various scales.  Shortly after the design was underway, we discussed t-shirt ideas and fundraising for Tiffany's research. I did not receive any payment beyond the initial single logo fee of $75 usd (as the initial inquiry was merely for the logo, but the project grew beyond that). I donated multiple design layouts for t-shirts (front and back), postcards, and stickers - in addition to three coloring pages.   100% of the proceeds from this campaign went straight to funding Tiffany's research.