Worth More Alive!
2019 Tour for Compassion, Conservation, and Rescue
"Worth More Alive!" is a non-profit campaign I worked on in July 2019 with "Lexy the Elderbull" (and her mom Jenny!) to help shine a positive light on Sharks and Pitbulls! This campaign ran through Shark Week and ended on August 30th, 2019. 100% of the proceeds (which came out to be $550) were donated and split between two amazing non-profits; Sharks4Kids and Pinups for Pitbulls
A little about this design (by Sharktopia): Lexy's bandana and the yellow background are both elements of a subtle nod to the World War II wartime poster produced by J. Howard Miller in 1943 for Westinghouse Electric as an inspirational image to boost female worker morale. In the 1980s, the "We can do it" image was used for protests, the fight for women's rights, and other political campaigns. Even today, this iconic woman is used for self empowerment and speaking up for women around the world. These elements seemed to be quite fitting for Lexy.
Note: Like all of my non-profit work, this design was created at no charge and donated for this specific cause. Sharktopia received zero dollars ($0.00) for the design, creation, product layouts and additional design efforts, campaign, etc. etc.
You can still support the the cause! Lexy's official Society6 shop is rockin' and rollin' with two versions of the "Worth More Alive!" campaign (see above) and other designs! Check out all the options at: https://society6.com/lexy_the_elderbull
Follow us online! Please tag us if you share this campaign!
Lexy the Elderbull:
Pinups for Pitbulls
"Worth More Alive"
official coloring page
3-panel DIY craft coloring sheet starring Lexy and Bruce!
Get crafty with us! Use the 3-panel Lexy and Bruce coloring page to create something fun!
You can also view our 2017 campaign "Swim Beyond Misconceptions" here:
Merchandise is still available of this design as well!